Super Mario ice cream arrives as Nintendo colab with Baskin Robbins

Super Mario and Baskin Robbins have teamed up to bring the ice cream of gaming dreams to Japanese stores.

Since their debut in the mid-1980s, Mario and Luigi have been a beloved part of the gaming world, bringing charm to hundreds of collaborations. Now those Japanese summer days and nights will be festooned with the pipe-plunging Italian plumbers for a limited time.

The frozen treat brand will run the Nintendo-themed collab across Japan until July 31 this summer. Baskin Robins posted the collaboration across their social media channels:

ハテナブロックの箱で
アイスクリームをお持ち帰り