Sunglass Hut sees a lift in store traffic after running CTV ads

This story was first published by sister site, Modern Retail.

Sunglass Hut is making connected TV a key part of its vision for courting consumers.

This summer and last summer, Sunglass Hut ran CTV ads with the goal of getting viewers to come by its stores. The company initially included a QR code that people could scan to get directions to their nearest Sunglass Hut location, the address of which would also be shown on screen. This year, Sunglass Hut added a code that linked to a 3D sunglasses try-on filter. Sunglass Hut, which is owned by Ray-Ban parent EssilorLuxottica, worked with the programmatic media platform Blockboard on targeting and subsequent re-targeting for both ad campaigns.

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