Substack launches Recording Studio for built-in video production
Substack launched the Substack Recording Studio, a built-in desktop mechanism for creators to pre-record and publish videos.
The tool aims to consolidate video production features into a single platform, positioning Substack as a competitor to multimedia services like Patreon. The company stated that creators using video features grew revenue 50 percent faster than those who did not in the past 90 days.
The Recording Studio supports solo videos and conversations with up to two guests. Creators can add custom watermarks, share screens, and use auto-generated clips and thumbnails.
Substack stated the studio eliminates the need for external recording platforms or separate design tools. The company shared in a blog post that the tool brings recording, clipping, and thumbnail design into one place.
The launch follows Substack’s broader investment in video content. The platform allowed video uploads in 2022 and began supporting livestreams and monetization last year.
Substack launched a Creator Accelerator Fund of $20 million to help transition creators from other platforms. The company also recently launched a TV app available on Apple TV and Google TV.
The TV app features a “For You” row for recommendations, similar to TikTok. It allows viewers to watch video posts and livestreams on living room devices.
YouTube viewers watched over 700 million hours of podcasts each month on living room devices in 2025. This figure increased from 400 million hours per month the year prior.
Netflix has invested in bringing video podcasts to TV. Substack’s updates indicate a continued push toward long-form content consumption on television screens. Substack is a publishing platform primarily known for newsletters. The company has prioritized updates to encourage creators to explore multimedia formats.