Sneak Preview: Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech

On May 21, Streaming Media's Nadine Krefetz will moderate the?Streaming Media Connect May panel "Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech." SGAI arguably combines the advantages of CSAI and SSAI and allows for more targeted ads and better technical delivery, which is a boon to FAST and other AVOD platforms. Who is using SGAI now, how effectively are they implementing it, what can it do for you, and how likely is it to move into the ad-supported streaming mainstream?