Sneak Preview: Publishers Pay to Play Free: Next Steps in Ad-Based Streaming Monetization

On Thursday, May 22, Brian Ring, Principal Analyst, Ring Digital llc, will moderate the?Streaming Media Connect May panel "Publishers Pay to Play Free: Next Steps in Ad-Based Streaming Monetization." Increasingly, content publishers are finding they need more control over their ad stack. This panel looks beyond the touted monetization-ready feature sets in streaming playback solutions and drills down with key content providers on how well these solutions facilitate ad signaling and ad stitching and integrate with ad servers, discussing what kind of reporting they provide to measure success. The panel also highlights the differences in ad-based monetization strategies as between CTV platforms, online video players, and mobile apps. And finally, panelists dig deep into critical emerging standards that are changing SSAI this year.