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Snapchat’s AI selfie feature puts your face in personalized ads — here’s how to turn it off

DATE POSTED:September 17, 2024
Snap logo Illustration by Alex Castro / The Verge

If you’ve tried out Snapchat’s AI-generated selfies, you might want to double-check a setting that lets Snap use your face in “personalized sponsored content and ads,” as spotted by 404 Media.

The feature, called My Selfie, lets you and your friends create AI-generated images of yourself based on photos you share with Snapchat. When using the feature for the first time, Snapchat prompts you to agree to terms that include using “you (or your likeness)” in ads:

You also acknowledge and agree that by using My Selfie, you (or your likeness) may also appear in personalized sponsored content and ads that will be visible only to you and that includes branding or other advertising content of Snap or its business partners without compensation to...

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