Entrepreneur: Sinem Günel
Tilt: Grow an audience and income writing online
Scene: Medium, YouTube (5K), Instagram (5.1K), Medium Writing Academy, Medium Writing private Facebook group (12.9K)
Snack Bites:
Why We Stan: Sinem learned early that delivering what audiences want – not just what you want to write about – is the key to successful content businesses.
The Story of Sinem GünelAlmost two years into her journey as a writer on Medium, the online publishing platform, Sinem Günel had written 172 articles and earned an average of $6 per post.
She tells Business Insider that her best-performing article attracted 55K views and earned $223.89. Medium subscribers pay $5 a month to access the private content, and the writers whose content they read earn a portion of that fee.
But Sinem got into writing on Medium to publish the content from a personal growth workshop for students that she was teaching. It included listicles and how-to articles related to productivity and communication.
But after graduating in 2019, the Vienna, Austria resident went “all in” on Medium, as she told BI. In August 2020, she earned more than $11K for the month. Sinem shares how four of her better-performing articles worked out:
You can see how total views weren’t the only factor in Medium’s revenue share. Her article on how to sleep attracted half the views (135K) of the brain-harming habits piece(271K) but earned more money. Viewers stayed longer on that sleep article—4 minutes and 18 seconds—than they did on the brain-harming habits piece (3 minutes and 1 second).
By April 2024, Sinem had 79K followers on Medium and pivoted her content tilt from personal growth to helping others write online and build an audience (i.e., become content entrepreneurs).
“When I decided to pursue Medium full time, I let go of the personal stories that I wanted to write and focused on what was proven to work through trial and error,” she tells BI, noting most creators on Medium don’t find creative writing a profitable avenue.
Medium also works as more than a writing revenue stream. Sinem says she treats it as a lead generator, adding calls to action at the end of every article to attract readers to her email lists.
Sinem operates the Medium Writing Academy, which she hosts on the Teachable platform. Students pay $697 for the course or $197 in four payments.
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