Shenmue fans are on the move again, this time taking out a Times Square ad

You’ve really gotta hand it to Shenmue fans. Few video game fandoms have been this persistent in efforts to keep alive a cult hit. Their latest action: Renting out a video board in New York’s Times Square to demand a publishing partner team up with series creator Ys Net to deliver a Shenmue 4.

As IGN points out, short advertisements in the heart of Manhattan can still cost as little as $40, so it’s not like this was a mighty crowdfunding campaign like the one that raised millions in 2015 and delivered Shenmue 3 in 2019. It’s still an impressive gesture of loyalty to a video game series that got the classic game trending on X (the former Twitter) and grabbed a lot of mainstream attention.

Broadcast live during our #Shenmue Day stream, #LetsGetShenmue4 hit the streets of New York with a full on 15 second advertisement on Times Square!