Is it time to change the agency holdco model?
WPP, the industry’s largest marketing services group, yesterday hosted its annual general meeting this week. At the meeting, it outlined plans to become “the most creative company in the world,”...
Why The Voice is investing in a cross-platform metaverse strategy
The international reality television franchise The Voice has launched its own virtual experience today inside the metaverse platform The Sandbox. It’s the latest example of the brand’s push into v...