Virtual influencers: Shaping our perception of reality
In the evolving landscape of social media, virtual influencers (VIs) have emerged as a novel phenomenon, blending technology with the allure of digital celebrity. These computer-generated personas hav...
WTF is the difference between ID bridging and ID spoofing?
If ID spoofing is the latest villain of the open programmatic market, nefariously trying to siphon ad revenue from advertisers’ pockets, ID bridging is the hero trying to play peacemaker amid cook...
Inside ALDO’s in-house generative AI and machine learning strategy
Amidst the artificial intelligence hype cycle, shoe and accessories retailer ALDO is working to lay its own internal AI foundations, expectant that the tools evolve from hopeful hypotheticals to mecha...