A.I. Fuels a New Era of Product Placement
Realistic-looking shampoo bottles and seltzer cans are popping up on videos from digital creators on TikTok and YouTube in a new form of old advertising....
Don’t Fear the Generative AI Future: IAB’s David Cohen
LAS VEGAS – The growing capabilities of generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, has led to speculation about how it will affect people...
Temu Ad Spend Places It Among Largest Online Advertisers in US
Temu reportedly spent $3 billion in 2023 on online advertising in the United States for its eCommerce marketplace.
This move by Temu, which was introduced to the U.S. by Shanghai-based eCommerce gian...
Shopify to Add AI-Powered Media Editor and Commerce Assistant
Shopify plans to expand its range of artificial intelligence (AI)-powered tools for sellers to include a media editor and a commerce assistant.
These are among more than 100 updates the company will ...