WTF are data collaborations?
There is no shortage of cookieless solutions being touted throughout the digital advertising industry – though the jury is still out as to how good of a replacement they’ll be for third-party cook...
Investors File Lawsuit, Claim Coinbase Sold Unregistered Securities
A group of investors has filed a class-action lawsuit against Coinbase, the popular US-based cryptocurrency exchange. They allege that the company has been offering and selling unregistered securities...
Are Consumers ‘Done With Fast Food’ as Prices Climb?
Denis Montenaro, a regular McDonald’s diner, recently came to a decision.
“I’m done with fast food,” the 75-year-old California resident told The Wall Street Journal (WSJ) in a report publi...
Navigating The Future of TikTok Shop and Social Commerce
TikTok is changing the dynamics of social commerce. It shapes online shopping behaviors with its massive user base, influencer marketing, and algorithm-driven recommendation system. The future of TikT...
Google expands Performance Max to online marketplaces
Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon.
The big picture. Performance Max for Marketplaces allows sellers to create Googl...