Fast-Food Slowdown May Mean Steeper Promotions
It’s been a season of slowing sales for quick-service restaurants (QSRs).
That could mean these fast-food brands have to launch greater promotions to attract cost-conscious diners, Reuters noted i...
Europe’s AI Paradox: Slow Adoption, Big Ambitions
Despite Europe’s reputation as a tech laggard, a cadre of companies is making big bets on artificial intelligence (AI).
While the region has been slow to embrace AI in critical sectors like healt...
How to overcome the top 3 objections to YouTube video ads
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. ...
Kroger Teams With Yahoo DSP on Purchase-Based Audiences for Brands
NEW YORK – Kroger Precision Marketing, the grocery chain’s retail media network, is collaborating with Yahoo Advertising to offer purchase-based audiences directly in the Yahoo Demand-Side Platfor...
How Grocery Owner AD Will Grow Retail Media Through Omni-Channel
As more retailers enter the space and as forecasts for its size grow, one retail operator has its own big target for making money from retail media.
Stop & Shop owner Ahold Delhaize is a global groce...
Toast Debuts Restaurant Marketing Tools as Diners Show Caution
Restaurant technology platform Toast has debuted digital storefront and marketing tools.
Toast’s Digital Storefront Suite offers website and online ordering capabilities, while its Marketing Suite c...