Netflix’s ad tier hits 40 million users
Illustration by Nick Barclay / The Verge
Netflix’s expansion into an ad-supported model seems to be a hit. Today, at its 2024 upfront presentation, the streamer said that it now has...
Google’s new ‘Web’ tab is search without all the extra junk
What’s the first thing you think of when you read the words “web search”? According to market share data, nine out of ten of you would say “Google,” or at least that’s the web search of ch...
The Role of Web3 in Creating a Just and Fair Internet
Get in Front of 50k Tech Leaders: Grow With UsIt’s Hump Day, and there’s a lot of humping going on! OpenAI just lost its cofounder, Google has rolled out some thrilling yet terrifying AI tools, a...
Brands are rethinking their CTV strategies as the channel matures
Chance Johnson, Chief Commercial Officer, Nexxen
CTV has been a driving force in the media and advertising industries for years, but the conversation has shifted as challenges and barriers have eas...
Paramount’s Daly Wants To Be The Cultural Compass For Marketers
MIAMI — Marketers once had a straightforward mission: understand the audience, devise a campaign, and deliver it, mostly through TV spots.
The multi-platform era of fragmentation has changed all th...
Embracing Emotion: The Future of Contextual Advertising in CTV
MIAMI — Advertisers are constantly chasing the next innovation that will capture consumer attention without disrupting their viewing experience.
For Peter Crofut, VP of Business Development at Wurl...
How entity-based strategies can contribute to PPC success
While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and...