Netflix ads tier hits 40 million subscribers
Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation.
The paid ad offering, initially seen...
Retail Media Is A Layer, Not A Channel: Kroger’s Jill Smith
Retail media is exploding, set to take up a fifth of all US ad spend in 2024, according to new Advertiser Perceptions research. But that doesn’t mean it is its own special new category.
“People th...
A better approach to B2B lead gen in 2024
B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder.
That means that s...
Shoppable Moments on TV Come With Group Effort: KERV’s Marika Roque
MIAMI – Millions of households have connected their televisions directly to the internet, opening up a digital avenue more interactions between brands and audiences. Digital advertising platform KER...
Unleashing Programmatic Potential in the Live Streaming Revolution
MIAMI — As eyeballs migrate en masse to streaming services, industry leaders are grappling with the challenges and opportunities.
While much consumption has moved to on-demand, where programmatic an...
Netherlands coalition government may hike gambling tax to 37.8%
A coalition agreement between four political parties in the Netherlands may raise the gambling tax to more than 35 per cent.
According to the Netherlands-based news agency CasinoNieuws.nl, the budgeta...
Key points of planning strategic moves for GameFi
Speaking about the Web3 world, one cannot forget to mention the GameFi industry, which is growing at an incredible pace every year. In 2023, the revenue of the gaming industry amounted to USD 12.7B, w...
Netflix is building its own ad server to challenge tech titans
For years, Netflix thrived on a subscription-based model, offering ad-free streaming to its ever-growing audience. But in a recent about-face, the streaming giant announced the development of its own ...
Inside YouTube’s 2024 upfront pitch to advertisers
YouTube is almost too big to succeed in the annual TV and streaming advertising upfront market.
As the most-watched streaming service on TV screens for 15 months running, brands can hardly avoid ad...