Microsoft is upgrading native campaigns to enhanced CPC
The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to enhanced CPC from May 13. This upgrade process is expected to tak...
Retailers Step Up In-Store Media in Bid for Advertiser Spend
As retailers feel shoppers’ belt-tightening behaviors hurt sales, many are turning to in-store retail media to increase their revenue and profit margins.
Mega-retailer Walmart, for its part, shared ...
Facebook Sold Private Messages on Messenger to Netflix
Accusations are mounting against Meta, Facebook’s parent company, for allegedly granting Netflix access to users’ private messages on Messenger, sparking significant concerns over user privacy and...