Retail Media Is A Layer, Not A Channel: Kroger’s Jill Smith
Retail media is exploding, set to take up a fifth of all US ad spend in 2024, according to new Advertiser Perceptions research. But that doesn’t mean it is its own special new category.
“People th...
Nvidia’s awesome RTX Video Super Resolution comes to Firefox
Got a fairly recent Nvidia discrete graphics card? Got a Firefox browser, huge collection of extensions optional? Then you’ve got everything you need to let your GPU flex its muscles on upscaling so...
A better approach to B2B lead gen in 2024
B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder.
That means that s...
Why are laptop webcams always so bad?
It never fails. You get a shiny, brand-new laptop with ALL the bells and whistles, and yet the same thing lets you down every time. The built-in webcam. Even laptops that promise superior webcams ulti...