The Rundown: Why YouTube has become key for brand GEO strategies

Marketers worried about improving their brand’s profile in LLM chatbot results or within the concise summaries of Google’s Overviews have mostly focused on the world of text: earned media coverage, website copy or user-generated reviews.

Lately, they’ve been pivoting to video. More accurately, to transcripts of videos. According to SEO company BrightEdge, YouTube is now a top source for LLMs and is leant on by the likes of Gemini and ChatGPT more frequently than Reddit, showing up in 29.5% of Google AI Overviews.

“In the past month, it’s become clear that YouTube is now outpacing Reddit in terms of citations,” said Christine Schrader, vp of strategic innovation at Wpromote.

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