The Rundown: Recapping Digiday’s four onstage interviews during DMexco 2025

During the annual two-day DMexco ad tech, media and marketing conference held this week in Cologne, Germany, Digiday participated in four onstage fireside interviews that touched on a variety of top-of-mind topics for the 40,000 or so execs in attendance.

They ranged from adopting a more agency-led mindset in the attempt to make commerce a more unified landscape, how curation and programmatic will be an important future avenue for ad tech, the rise of transaction data as a possible replacement for probabilistic tracking (cookies) and how creative and technology innovations, especially in terms of AI, must be balanced in order to enhance engagement with Gen Z on Snap rather than interrupt it.

The commerce stage chat with Criteo CEO Michael Komasinski focused on the evolution of e-commerce, and its rapid growth at 2-3 times the rate of physical retail, driven by increased product depth and marketplaces. Per Komasinki, key drivers include interoperability, identity standards and AI’s impact on product search. Blockers such as measurement standards and fragmentation were noted by him as well, as was the importance of an agency mindset, which prioritizes full-funnel and cross-channel strategies and incrementality — prior to helming Criteo, he was CEO of Dentsu Americas.

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