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Ride-hailing app puts social justice in drive

DATE POSTED:November 10, 2025

This story was first published by Digiday sibling WorkLife.

A lot of tech companies talk about impact in terms of scale or profit. Ride-hailing platform inDrive is talking about justice.

The world’s second most downloaded mobility app recently launched “Positions of Purpose,” a global hiring campaign to recruit senior leaders in the areas of child protection, education and good governance. It’s an unconventional move that brings the company’s founding mission — challenging injustice — into the executive ranks.

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