Potential buyers are probing Yahoo’s ad tech assets  

Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments. 

Yahoo officially turned 30 last month, and in its trailblazing pomp of the 1990s and early 2000s, it was known as “the gateway to the internet.” However, in recent years, its various owners and leadership teams have had different ideas on monetizing its assets. 

Under its current ownership, Apollo Global Management – the private equity giant that took over Yahoo in 2021 – this could include a future without ad tech assets, with suitors inquiring about its DSP in recent weeks. 

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