PokerStars ad banned by ASA for ‘trivialising gambling’ in Instagram post

Britain’s Advertising Standards Agency (ASA) has upheld a ruling against online gaming giant PokerStars over a social media ad that stirred up some controversy. The ad, which featured YouTubers Rory Jennings and Adam McKola, was pulled quickly after the ASA said it downplayed the risks of gambling and made it seem like an easy way to make money.

On December 23, 2024, the advert showed Rory and McKola competing in a PokerStars Casino slot challenge. Starting with £100 each, McKola quickly wins big, ending with £662.50, while Rory finished with £240. The playful video featured banter, surprise wins, and Rory crediting his “skill at slots” for his modest success.