Perplexity’s new AI feature might kill e-commerce as we know it

Perplexity has unveiled a very interesting shopping feature for Pro subscribers in the U.S. that allows users to make purchases directly from its AI-powered search engine. This new functionality enables Pro members to click a “Buy with Pro” button when they search for a product, automatically processing their orders using pre-stored shipping and billing details. The feature is designed to streamline the shopping experience by removing the need to visit external retailer websites.

Perplexity’s initiative targets users looking for convenience and efficiency in online shopping. Pro subscribers, who pay $20 per month, will benefit from free shipping on all products purchased through this feature. For items that are not compatible with the “Buy with Pro” function, users will be redirected to the retailer’s site to complete their orders. In the shopping-related search results, Perplexity will display product cards that include images, pricing, and AI-generated summaries of key features and reviews.

Video: Perplexity

To enhance its e-commerce capabilities, Perplexity is also rolling out a new AI-driven “Snap to Shop” search tool. This feature allows all users to take a photo of a product and ask relevant questions about it, effectively simplifying the search process. Initially, only Pro users will have access to this tool, but it revolves around offering a more interactive shopping experience akin to Google Lens.

Perplexity aims to position itself as a competitor to established giants like Google and Amazon. The updated product cards will allow users to view pros and cons of items, alongside basic product details. This function is expected to provide a richer information experience, benefiting users who desire more than just a standard list of search results. By integrating with merchants’ websites, particularly those using Shopify, Perplexity will be able to offer more accurate information and broaden its index of available products.

With an ambition to support merchants, Perplexity is introducing a merchant program designed to furnish sellers with insights into prevalent search and shopping trends. Enrollment in this program increases a merchant’s likelihood of being recommended on the platform. Merchants will also gain free API access to enhance search functionality on their own websites, which could bolster Perplexity’s market position in e-commerce.

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The search engine emphasizes that its shopping feature remains unbiased and free from sponsored content, as confirmed by a spokesperson. Current functionality allows users to store their address and payment information securely for one-click purchases. This seamless process may revolutionize how consumers manage online shopping while also ensuring a more straightforward checkout experience.

As competition ramps up among tech companies integrating AI into shopping experiences, Perplexity is not the only player. Companies including Amazon and various startups are developing their own AI-powered shopping solutions, aiming to harness the capabilities of large language models to improve search outcomes. Google, for instance, recently enhanced its Shopping tab with AI features targeted at providing personalized recommendations.

Featured image credit: Perplexity