Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave

That’s one hell of a way for the agency holding companies to end the year.

Just as everyone was looking to slow down and take a holiday-induced break before what will be a turbulent 2025, along comes Omnicom with a proposed stock-driven acquisition of Interpublic Group. The two CEOs — Omnicom’s John Wren and IPG’s Philippe Krakowsky — shared on their conference call Monday morning to announce the deal that they have been discussing this combination for the better part of a year.

Suffice it to say that, should the deal clear regulatory and shareholder approvals — (those CEOs are hoping it will clear in the second half of 2025) — the combined $30 billion revenue will give the industry the equivalent of a megalodon shark in a sea of great whites and hammerheads.

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