Olipop, Digitas and Front Office Sports are among the 2025 Digiday Awards winners

This year’s Digiday Awards winners reflect how brands are redefining consumer engagement through interactivity, cross-platform reach and data-driven personalization.

The chosen campaigns stood out for using emotional storytelling to build authentic connections and for creating experiences that sparked anticipation around product launches. Global cultural relevance also played a defining role, with brands tailoring their strategies to resonate across diverse markets.

Together these themes highlight a shift toward campaigns that are immersive, personal and universally resonant.

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