With a new partnership, Vegamour is betting on LinkedIn as the next big social platform

This story was first published by Digiday sibling, Glossy.

You may soon see more of Vegamour on your LinkedIn feed — but not because the hair-care brand is going on a hiring spree. Instead, Vegamour is hoping to use the networking and job-driving social media platform to reach consumers. 

On Thursday, Vegamour announced Innocos founder Iryna Kremin as its first “chief LinkedIn officer.” Kremin will provide both strategic consulting for the brand’s LinkedIn presence and share sponsored content on her own LinkedIn profile, where she currently has more than 21,000 followers. 

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