Netflix says subscribers spend two hours a day on the platform
Illustration by Nick Barclay / The Verge
Netflix says subscribers spend an average of two hours each day using the platform, while household viewership increased compared to last year, according to the company’s third-quarter earnings report released today.
The streamer has had a massive past few months, reporting $9.83 billion in revenue and $2.91 billion in operating income. It also added around 5 million subscribers for a total of 282.7 million globally. Around half of subscribers who signed up for Netflix in the third quarter of 2024 chose the ad-supported plan.
Netflix says it currently makes up just under 10 percent of total TV usage in its biggest countries. However, it believes “there’s a huge opportunity to grow that share” by consistently pushing more quality TV shows...