The Future of Streaming TV Advertising is Dynamic Ad Podding
Programmatic advertising on streaming continues to grow, with the U.S. seeing a 37% increase last year. However, the technology used for programmatic buying was built for display, not streaming. Jus...
This Week in B2B: Back-Office Tech Becomes Innovation Fast Lane
The B2B sector’s markets move slowly compared to consumer trends, yet when change comes, it tends to reshape the foundations of how companies buy, sell and compete.
This week, the converg...
Volvo Tests In-Vehicle Payment Use in NC
North Carolina has launched what it calls the country’s first in-vehicle toll payment pilot program.
This initiative, announced by the North Carolina Turnpike Authority (NCTA) Thursda...