August, 2025

August, 2025

Meta’s Superintelligence Labs is already becoming part of the pitch to marketers
Mark Zuckerberg’s latest big swing — Meta’s SuperIntelligence Lab — is trying to redefine what AI means on his terms. That redefinition, like most things at Meta, will inevitably run thro...

As AI alters cost of creative, indie agencies review how they charge clients
Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to find some breathing room on the ever-squeezed bottom line — ...

The publishers’ guide to being gaslit by tech platforms (the AI edition)
When Google recently claimed that its AI Overviews are driving “more queries and higher quality clicks”, it struck a nerve. Too many, it wasn’t just out of touch; it was patronizing, another rem...

The Trade Desk shares plunge after posting Q2 revenues of $694 million
The public markets can be a cold, unforgiving place, with The Trade Desk’s fortunes on the Nasdaq alone this year a prime example of their unpredictability. The industry’s largest independent...

How curation is causing a paradigm shift across programmatic advertising
Drew Stein, Audigent managing director, Experian Marketing Services Curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked, but valuable, ad ...

Magnite hints at potential future legal action against Google
Magnite issued its latest financial results yesterday, revealing that it generated more than $173 million in revenue, a 6% increase year over year, during the three months ended June 30. However,...

Sunglass Hut sees a lift in store traffic after running CTV ads
This story was first published by sister site, Modern Retail. Sunglass Hut is making connected TV a key part of its vision for courting consumers. This summer and last summer, Sunglass Hut ran C...

Why marketers aren’t panicking in face of the latest tariff pressures (yet)
One could easily be forgiven for thinking disaster was just around the corner. After a slew of downgraded ad spend forecasts earlier in the summer, big brands like Adidas, Walmart and P&G have fina...

Media Briefing: Publishers’ new power player: the AI negotiator
This week’s Media Briefing looks at the new MVP in the room in the AI era. Publishers are hiring execs for the role of the AI negotiator, tasked with working with tech companies and platforms to str...

WTF is brands’ new investment in creator-generated content?
It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks — whether it be more meticulous metrics or carefully curated creators — to hav...

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B&T Television

November