June, 2025

June, 2025

Spotify’s video podcast program draws praise from creators — and skepticism from networks
Spotify’s video podcast partner program is gaining traction with independent podcast creators drawn to its direct payouts — but major podcast networks remain hesitant, citing the lack of dynamic a...

Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about future of media planning
Much of the chatter at Cannes Lions last week (heard and overheard by my colleagues) fixated on AI’s ability to generate content faster or reduce production costs. That’s all well and good, but...

In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era. EMarketer research f...

How iHeartMedia kept the tone and personality of its AI-translated podcasts
When podcast networks started using AI to translate shows into other languages last year, media buyers were skeptical. Voices ranged from awkwardly robotic to wildly inaccurate. The tech has come a...

CMOs say AI platforms’ low profile at Cannes won’t happen again
AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs suspect that won’t be the case for long. Perplexity, ChatGPT and others may be hol...

Apple Reportedly Negotiating to Stave Off EU App Store Fines
Apple is reportedly in eleventh-hour negotiations with European regulators about changes to its App Store. [contact-form-7] As the Financial Times (FT) reported Monday (June 23), the tech gi...

Walmart Deals Event to Include In-Store Sales for First Time
Walmart Deals will be offered online and in stores for the first time when the retailer holds its next event in July. [contact-form-7] The company announced in a Monday (June 23) press relea...

Business Travel and Expense Firm Navan Confidentially Files for IPO
Business travel and expense management solution provider Navan said Friday (June 20) that it confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Comm...

Klarna CEO Sebastian Siemiatkowski Clones Voice for Customer Service Hotline
Buy now, pay later (BNPL) giant Klarna unveiled its latest unconventional innovation. [contact-form-7] It’s an artificial intelligence-powered hotline that lets customers speak directly to...

Kraken Launches Blockchain Partnership With DeFi Development
Decentralized finance company DeFi Development has launched a partnership with cryptocurrency exchange Kraken. [contact-form-7] This collaboration, announced Monday (June 23), will see DeFi ...

June

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B&T Television

June