April, 2025

April, 2025

Future of TV Briefing: CTV advertisers fail to reach 80% of households
This week’s Future of TV Briefing looks at a report from Innovid that seems to show CTV advertisers’ reach and frequency calibrations are out of whack. Beyond reach Productions’ Hollywood...

Publishers remain unsure of what comes next, even as Google’s ad tech is ruled a monopoly
It’s been nearly a week since U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized the tools that direct how ad dollars flow across the internet. The moment felt, briefly, lik...

The industry’s response to Google’s third-party cookie u-turn: ‘endless millions have been wasted’
After more than half a decade of delayed timelines, government oversight and industry infighting, Google has fulfilled many expectations: a u-turn on third-party cookies in Chrome. For some, it spe...

Singapore Exchange (SGX) to Launch Bitcoin Perpetual Futures in 2025
In a key move for the crypto derivatives market, the Singapore Exchange (SGX) has announced plans to introduce Bitcoin perpetual futures in the second half of 2025. This development positions SGX as a...

Bitcoin ETF Inflows Hit 3-Day Streak: Smart Money or Bull Trap? | ETF News
Yesterday, Bitcoin exchange-traded funds (ETFs) saw significant inflows, marking the third consecutive day of net positive flows. With BTC now trading back above the $90,000 mark, signs point to ...

Bitcoin Reclaims $93,000 After Trump Quells Fed Chair Jerome Powell Firing Talks
Bitcoin (BTC) reclaimed the $93,000 threshold during the early hours of the Asian session on Wednesday. The show of strength came after President Trump articulated his position about Federal Reserve (...

US Commerce Secretary’s Son Leads $3 Billion Bitcoin Venture with SoftBank, Tether, and Bitfinex
According to the latest reports from the Financial Times, Cantor Fitzgerald, a financial services company led by Brandon Lutnick, son of US Commerce Secretary Howard Lutnick, is working with SoftBank,...

7 essential lawnmower tips to help keep it running like new
Learn essential lawnmower maintenance tips to prolong equipment life, improve cutting performance, and ensure reliable operation year after year....

iPhone 17e rumor has me scratching my head — here's why
A leaker claims that Apple is developing an iPhone 17e for a May 2026 release. Here's why that doesn't make a lot of sense to me....

Amazon Book Sale starts now — 9 deals I'd grab on Kindles, tablets and more
The Amazon Book Sale is slashing the price of Kindles, digital books, and more. Here's the deals I'd get during Amazon's latest sale....

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B&T Television

April