March, 2025

March, 2025

News U.K. rethought brand safety, and is starting to profit from it
A year ago News U.K. replaced brand safety heavyweight Integral Ad Science with a little-known company called Illuma. So far, the gamble is paying off. The publisher has increased its brand safe ...

WTF is attribution modeling?
Questions that keep marketers up at night: Why did our customers buy our product? Why did they buy when they did? Continue reading this article on digiday.com. Sign up for Digiday newsletters ...

Amazon launches Alexa+, and marketers want ads
Amazon just raised the walls of its walled garden. Last week, the company finally pulled back the curtain on its long-awaited Alexa overhaul, a chattier, more personalized and supposedly more usefu...

Marketing Briefing: How the desire for cultural relevance is changing marketers’ planning cycles
If you ask today’s marketers what’s important to them, you’ll hear a common refrain: They want their brands to truly be part of culture. But what does that actually mean and how are marketers go...

How to grow a creator-based newsletter business, with Puck’s Sarah Personette
Subscribe: Apple Podcasts • Spotify Puck’s famed journalist-centric publishing model is changing. Sort of. The news outlet debuted in 2021 with its journalists as the company’s audie...

Why creators see Twitch’s monetization and moderation updates as the latest salvo in the livestreaming wars
Twitch is expanding its monetization and moderation tools, and creators see the move as an attempt to regain ground lost to competitors such as Kick and YouTube. In an open letter penned by Twitch...

Journalists are using generative AI tools without company oversight, study finds
Nearly half of journalists surveyed in a new report said they are using generative AI tools not approved or bought by their organization. That’s according to a survey by Trint, an AI transcriptio...

GoPlus Security (GPS) Jumps Over 15% On Binance Listing Announcement
Binance, the largest crypto exchange based on trading volume, announced plans to use GPS tokens, which powers GoPlus Security. This company provides open, permissionless, user-driven security services...

Bitcoin’s Dip Below $85,000: Analyst Explains the Setup For Bullish Rebound
The total cryptocurrency market capitalization (TOTAL) and Bitcoin (BTC) have experienced significant corrections in the past 24 hours, wiping out weekend gains. BTC has once again dropped below the $...

Bitwise’s Dogecoin ETF Faces SEC Review After NYSE Arca’s 19b-4 Filing
NYSE Arca has submitted a 19b-4 filing with the US Securities and Exchange Commission (SEC) to list and trade a Dogecoin (DOGE) exchange-traded fund (ETF) from Bitwise. According to the filing, Coi...

March

S	M	T	W	T	F	S
						1
2	3	4	5	6	7	8
9	10	11	12	13	14	15
16	17	18	19	20	21	22
23	24	25	26	27	28	29
30	31

B&T Television

March