March, 2025

March, 2025

Amazon tried to make shopping social. Here’s why it didn’t click
When Amazon killed its TikTok-style feed, Inspire, last month, most advertisers were unsurprised. In their eyes, it just didn’t seem to have gained any real interest. “It never really felt like...

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
Related Insights Brand Safety Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings Read Mor...

Introducing WorkLife Presents: Mom’s at Work – a podcast on the harsh realities for working mothers
Subscribe: Apple Podcasts • Spotify Being a working mother has never been easy — but in today’s world, the challenges are piling up faster than ever. International Women’s Day (M...

‘We have all this real estate’: An oral history of Austin-based agency GSD&M’s SXSW parties
For Austin, Texas-based ad agency GSD&M, throwing a party during SXSW is a must. The agency has called the city home for 53 years, according to GSD&M CEO Duff Stewart, and the party is a way to par...

Roblox’s ad expansion sparks backlash from creator studios
Roblox is ramping up its advertising push in 2025 — but the platform’s creator studios say they’re paying the price. As Roblox has started selling more ads and sponsorship opportunities direc...

The battle for AI search bars is becoming more conversational
As Google continues its legal battle in the search antitrust case, the giant is moving forward with expanding new search features powered by generative AI. Last week, Google debuted an experimental...

Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
A common story around the world of media agencies — notably holding company shops — is one of bolting on digital and lower-funnel expertise to their historical brand-building chops. In the case of...

Sweden’s Riksbank Business Survey Highlights Significant Economic Challenges
On March 3, 2025, Sweden’s central bank, Sveriges Riksbank, released its latest Business Survey titled “No Strong Wind in Our Sails,” revealing a somewhat disappointing state of the Swedish econ...

Major Crypto Security Risks Increase Amid Surging Blockchain and Web3 Adoption – Fireblocks Report
As the Bitcoin and crypto markets surged past a $3.2 trillion market cap, Fireblocks’ latest report underscores a deeply concerning reality: the web3 and blockchain industry’s security risks are i...

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B&T Television

March