March, 2025

March, 2025

WTF is IAB Tech Lab’s Ad Creative ID Framework?
The streaming ad frequency issue would seem to be indomitable. Despite years of audiences and advertisers complaining about the same ad airing ad nauseam, the problem persists. But what if there were ...

How generative AI is changing creator contracts to prevent brand and copyright risks
Agencies are updating more creator contracts with AI clauses and terms as clients raise brand safety considerations, according to three agency execs who spoke to Digiday. With the ongoing use of ge...

Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs
There’s nothing like a deadline to focus the mind. And there’s no better way to lose focus than by removing one. Just over five years ago, Google set out to sunset the use of the third-party co...

How publishers are now approaching curation with a calculated embrace
By now, publishers’ skepticism toward curation is less a hot take, more a hard truth. The same old story of middlemen, murky margins and the nagging sense that someone else is getting rich off their...

Why Substack offers creators money to transfer their audience to its platform
As major platforms tighten their grip on attention within their walled gardens, leaving individual creators out in the cold, Substack is taking the opposite approach. According to one of its co-founde...

Episode 3 From baby to bias: The hidden struggles of moms returning to work
Subscribe: Apple Podcasts • Spotify Returning to work after maternity leave should be a transition, not a battle — but for many women, it’s anything but smooth. In this episode of ou...

Media Buying Briefing: Overheard at Digiday’s Media Buying Summit
It always helps to know you’re not alone in the challenges that you face — professionally, personally or otherwise. Which is why, at Digiday’s numerous summits over the course of the year, our...

Traffic referrals from Threads surge for some publishers this year
“Social as an audience driver is back.” That’s what Josh Awtry, svp of audience development at Newsweek, told Digiday after last Wednesday, when the publisher saw the most social referral tra...

Digital Banking Challenger Lunar Reports 1M+ Users
Nordic challenger bank Lunar has announced reaching 1 million users, a significant milestone in its mission to transform the banking experience for individuals and businesses across the Nordics. The a...

Open Banking Fintech Trustly to Support Sweden’s Central Bank Instant Settlement System
Trustly, the global Pay by Bank solutions provider, announced that it will now support RIX INST, the instant settlement system of Sveriges Riksbank, the Swedish Central Bank, solidifying Trustly’s p...

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B&T Television

March