February, 2025

February, 2025

Amazon’s advertising acceleration drive includes a partnership program to reduce operational costs
Related Insights The Programmatic Marketer Amazon’s DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to iss...

Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We’re barely a month in and 2025 has already had some ups and downs. And agencies�...

With TikTok in limbo, YouTube Shorts cashes in
It’s no secret that YouTube stands to benefit if TikTok gets the boot from the U.S., but the longer the uncertainty drags on, the clearer that opportunity becomes. Google’s svp and chief Philip...

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
The weeks ahead of the Super Bowl are always a mad dash for marketers. The ones running ever-more integrated campaigns are dropping hints on social media and teasers for their Super Bowl spots, then c...

Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet
This week’s Media Briefing looks at why podcast organizations and publishers that are doing more video podcast production are primarily focused on YouTube. Podcast execs expanding their video pr...

Chainalysis Introduces Enhancements to Assist Organizations with Know Your VASP Processes
Chainalysis explained that Virtual Asset Service Providers (VASPs) play a crucial role in the cryptocurrency landscape by providing services that facilitate the use and “adoption of digital assets b...

UK Households are Paying £1300+ a Year in Unnecessary Interest Payments – Report
Data from Experian finds that over 10 million people who hold a credit card with interest may be able to save “£1,391.69 in interest payments” annually by switching their existing balances to a b...

The Zenfone 12 Ultra is another big phone the US won’t get
The Zenfone 12 Ultra officially launches today, but unlike previous generations, this one won’t be sold in the US. As expected, the 12 Ultra is a de-gamer-ified ROG Phone 9 Pro with a big scree...

CFTC Announces Public Roundtable to Discuss Prediction Markets Regulation
The US Commodity Futures Trading Commission (CFTC) has announced a public roundtable to re-evaluate its regulatory stance on prediction markets. This move, which could significantly affect platform...

Cboe Seeks SEC Approval for Ethereum ETF Options Trading
Cboe has submitted a 19b-4 filing to the SEC to approve the listing and trading of options on spot Ethereum ETFs. The exchange is requesting expedited approval for this rule adjustment. The filin...

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B&T Television

February