February, 2025

February, 2025

How deep learning is transforming advertising with precision, privacy and performance
Peter Jinfeng Pan, head of MediaGo In the digital marketing world, advertisers should systematically assess each paid impression by considering the following five critical questions: Is this a real...

How indie agency Siberia’s work with James Beard Foundation offers a glimpse into its operating ethos
To borrow from David Mamet’s sleeper 80s film, Things Change, sometimes it’s the “guy behind the guy” who gets a little attention, even if the guy doesn’t necessarily want it. So it is with ...

Jobless Claims Rise Amid Corporate Layoffs
Jobless claims rose more than expected last week, with analysts attributing the rise to layoffs by some major corporations and to snowstorms. During the week ended Saturday (Feb. 22), the number of Am...

Snowflake Plans ‘AI Hub’ and $200 Million in Startup Investments
Data cloud company Snowflake says it is opening a new Silicon Valley “AI hub.” The new Menlo Park location, announced Thursday (Feb. 27), is designed to give developers, startups and business ...

NCR Voyix: Retailers Seek Digital Commerce Solutions to Add Efficiency and Deter Shrink
Retailers’ desire for greater efficiency and for solutions to shrink is helping drive sales of digital commerce solutions, NCR Voyix reported Thursday (Feb. 27). “Shrink continues to be a signific...

House Judiciary Committee Decries ‘Foreign Censorship’ on Social Media
Are foreign governments restricting Americans’ free speech on online platforms? The House Judiciary Committee said Thursday (Feb. 27) that it has subpoenaed a group of tech giants seeking answer...

Seamless Journeys: AI’s Rising Role in Coordinating Consumer Travel
Artificial intelligence (AI) is making inroads into the travel industry as most consumers now expect seamless travel experiences, and the industry is taking notice. Kayak CEO Steve Hafner told PYMNTS ...

Revolut Backers Reportedly Pushing for $60 Billion Valuation Share Sale
Investors in FinTech Revolut are reportedly pressing the company to consider a secondary share sale. As Bloomberg News reported Thursday (Feb. 28), this is happening as new investors are scramblin...

New GoodRx CEO: Expanding Integrated Savings Program Key to Growth
Under the leadership of new CEO Wendy Barnes, GoodRx is preparing for growth in 2025, aiming to address the challenges of rising prescription costs and limited access to medications. By integrating eC...

Payoneer ‘Monitoring’ Tariff Situation Amid Record Volumes
Payoneer is enjoying a boom in its B2B business along with its highest-ever volumes. The FinTech, which provides payments tools with a focus on small- to medium-sized businesses (SMBs), released fourt...

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B&T Television

March