February, 2025

February, 2025

The rundown: How Trump’s tariffs could put marketers in a recession frame of mind
Today’s marketers have plenty of experience navigating economic uncertainty. They’ve guided their brands through pandemics, elections and long stretches of economic uncertainty, and they’ve buil...

How U.K.-based creators took advantage of the U.S. TikTok outage
As U.S. creators looked to diversify their online presences following the Jan. 19 TikTok outage, creators in the United Kingdom increased their posting activity in a bid to fill the potential void. ...

Programmatic snafu speak, translated: a guide to the usual excuses
Barely two months into the year, and here we are with yet another exposé on the cesspool of content that programmatic ads bankroll. A decade into these recurring scandals, the reaction cycle is ...

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
For marketers, the stakes of the Super Bowl are clear. It’s the one night of the year when people eagerly await the advertising with high expectations. It should be the venue where marketers find a ...

How podcasters are measuring videos’ role in growing incremental audiences
Podcast orgs and publishers aren’t using videos of their audio shows to try to grow listenership. Well, they are trying to do that — but there’s not really a good way to measure if that strategy...

If Google’s cookie phase-out ever comes, here’s what a cookie-less future looks like for Mars’ chief brand officer Rankin Carroll
Subscribe: Apple Podcasts • Spotify Google’s long kiss goodnight with third-party cookies seems never-ending at this point, as the tech giant’s cookie phase-out plans still remain uncle...

Bitwise: 69% of Bitcoin Supply Held by Individuals as Institutions Fall Behind
According to Bitwise Asset Management, individual holders control most of Bitcoin’s (BTC) total supply. 69.4% of the 21 million BTC total supply belongs to private investors. Given this concent...

XRP Price Recovery from 25% Crash Hinges on These Investors
XRP has faced a significant challenge, experiencing a sharp 25% drop in price within just one week. Although it has made attempts at recovery, the altcoin has yet to fully regain investor confidence.�...

Binance and SEC Pause Legal Battle Amid New Crypto Task Force Developments
Binance and the US Securities and Exchange Commission (SEC) have jointly filed a motion to pause their ongoing legal proceedings for 60 days. This decision comes after the SEC established a new cry...

Celebrity Meme Coins like TRUMP, DADDY, and MOTHER Plunge: Losses Near 80% from ATHs
Celebrity-endorsed meme coins have experienced significant downturns, with some losing over 80% of their value from all-...

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B&T Television

March