Streaming TV ad rates are falling and Amazon’s the anchor
Amazon’s influence is pulling streaming ad costs downward.
Right now, ad buyers are paying around $40 to reach a thousand viewers on Prime Video, about the same as on Netflix. Whether that holds ...
The Rundown: Why changing search habits matter for advertisers
Changing habits among search engine users have begun to take a toll on the biggest players in the search space — namely Google.
The tech giant still enjoys an enormous chunk of the search market ...
Snapchat’s SMB bet is paying off — but can it keep up the momentum?
Last year, Snapchat started laying the foundations to make Snapchat more accessible to small- to medium-sized businesses (SMBs), with the goal of creating a more consistent, sustainable and diverse ad...
AI Briefing: The FTC is leaning into ‘tech censorship’
Last week, the Federal Trade Commission announced a new public inquiry to investigate whether online platforms have censored users based on speech or affiliation — and if any actions break any laws....
US to EU: We Want More Clarity on Big Tech Regulations
The head of the House Judiciary Committee is demanding more clarity on Europe’s tech regulations.
As Reuters reported Sunday (Feb. 23), Rep. Jim Jordan (R-OH) wants European Union (EU) antitrust chi...
