January, 2025

January, 2025

Appeals Court: Yes, Suing The Family Of People You Killed In A Car Crash For Defamation Is A SLAPP Suit
This one is from a couple months ago, but I finally had a chance to catch up on some older stories. In late 2023, we wrote about one of the most egregious SLAPP suits we’d ever seen. In a case that ...

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
Any flicker of hope that the ad industry would renew its commitment to diversity, equity and inclusion in 2025 may be getting dimmer just days into the New Year. Recently, Amazon, Meta, Publicis Group...

What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson
Subscribe: Apple Podcasts • Spotify Omnicom Group’s pending acquisition of Interpublic Group seems especially timely in the hindsight of last week’s Consumer Electronics Show in Las Veg...

Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
By this time next week, we’ll likely know (though, anything could happen) whether TikTok has gone dark in the U.S. or if the app will continue to exist. So far, it’s not looking good. The likeliho...

As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
Influencer agencies have embraced generative AI applications over the last year, as they seek to cut the time taken to arrange creator involvement in brand campaigns. The client reaction to those ...

Digiday+ Research: More than half of publishers reported revenue increases in 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s barely halfway through January, but publishers are already kicking off a busy ...

All Eyes on Bitcoin as Dollar Index (DXY) Hits 26-Month High
Bitcoin (BTC) enthusiasts are keeping a close watch on the pioneer crypto’s next move as the US Dollar Index (DXY) surges to a 26-month high of 110. Historically, Bitcoin’s performance has show...

Sony Unveils Soneium Mainnet, Faces Criticism from Crypto Community on Launch Day
Sony Block Solutions Labs, a collaboration between Sony Group and Web3 infrastructure provider Startale, has officially launched the blockchain platform Soneium. However, asset-freezing concerns and r...

AI Meme Coins: How Artificial Intelligence Is Shaping a New Crypto Narrative
Meme coins driven by artificial intelligence (AI) have marked a turning point in how crypto leverages technological innovation to create dynamic user experiences. Since their prominence, meme coins ha...

4 best supernatural thrillers on Prime Video right now
Warning: these spooky titles may keep you up at night...

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B&T Television

January