January, 2025

January, 2025

Have we reached peak ad network?
Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last mo...

What won’t happen in 2025
Every December, the industry churns out breathless predictions about what’s next in media and advertising. Spoiler alert: most of it won’t happen. Unified CTV measurement? Influencers with in...

The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition
Billy (not his real name) is the kind of senior marketer who usually has a hot take for every occasion. Brand safety? He’ll unravel the industrial complex behind it. Transparency? Buckle up; he’ll...

The topics and trends that will be the talk of CES this year
Despite serving as the unofficial kickoff to the advertising and media industry’s calendar, this week’s Consumer Electronics Show in Las Vegas doesn’t necessarily set the industry’s agenda for...

Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment
Both a boon of opportunity but also the bane of most media folk that have to immediately snap out of holiday mode and head to Las Vegas, CES is again upon us. With each passing year, CES becomes a mor...

Advertising’s dealmakers are gearing up for a 2025 surge
This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Here’s the twist: the deal flow never really dried up in 202...

AI Briefing: Writer’s CTO on how to make AI models think more creatively
When training data is similar across major large language models, finding ways to make them more creative and more differentiated is increasingly important. That reality has more enterprise customers ...

Omnicom Media Group research finds a markedly different search marketplace, and new opportunities
Have you ever planned a vacation using just TikTok to search your destination(s)? That’s more common these days than it used to be, thanks to the changing habits of consumers, who spend more time on...

How Omnicom’s purchase of IPG changes the notion of an agency holding company
Omnicom’s proposed acquisition of IPG, announced last month, would make it the world’s largest agency-holding company, with $25 billion in annual ad revenue and over 100,000 employees. The deal...

Teen creators jumpstart careers by selling clothes online and getting brand sponsorships
It’s unsurprising that more teenagers aspire to become influencers, given how many grew up watching TikTok stars like Charli D’Amelio and Ariana Greenblatt go from social media to the big screen. ...

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B&T Television

January