January, 2025

January, 2025

Another Court Says A Drug Dog Sniff Is A Search, Requires Probable Cause To Justify It
They’re going to have to change the nickname. For years, cops have referred to drug dogs as “probable cause on four legs.” But over the last half-decade or so, jurisprudence has been leaning the...

Crypto Strategist Says Trend Continuation Is Now ‘Confirmed’ for Bitcoin, Sees Altcoins Finding a Bottom
A crypto analyst who nailed Bitcoin’s pre-halving correction last year believes BTC is poised for more rallies after flashing bullish signals on multiple time frames. Pseudonymous analyst Rekt Capit...

How publishers are strategizing for a second Trump administration: softer news and more social media
When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover his second term, ranging from a focus on softer news stories to mo...

For brand marketers, creators and athletes are becoming interchangeable
For Philadelphia 76ers shooting guard Jared McCain, there’s more to life than basketball. Specifically, there’s 4.4 million followers on TikTok and 1.5 million on Instagram watching as the 20...

Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in
One subplot worth tracking as M&A ramps up this year: brand advertising — or, more accurately, its metamorphosis into a marketing-entertainment mashup. The days of this being mere theory are over...

Marketing Briefing: What will the some of the major marketing trends of 2025 be?
Predicting what will and won’t be popular throughout the year is a fool’s errand. Whatever you think will be the big thing may not be. Something you never could’ve predicted will probably be the...

How Domino’s CMO Kate Trumbull navigates inflation and reviving the brand
Subscribe: Apple Podcasts • Spotify Fast food and quick service restaurant brands had a rough go over the past few years as shoppers have tried to save a few bucks amidst rising grocery pri...

At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via Flywheel
Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with Amazon Ads and Omnicom’s Flywheel unit that enables access to five years of purchase ...

Philips Hue is getting an AI-powered lighting assistant
The Philips Hue app already offers a lot of customizable lighting effects, but soon you’ll be able to created personalized ones with the help of AI. | Image: Signify Philips Hue use...

Nvidia is bringing a native GeForce Now app to Steam Deck
Photo by The Verge Nvidia plans to release a native GeForce Now app for Steam Deck “later this year,” according to a blog post. It’s already relatively straightforward to get Nv...

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B&T Television

April