January, 2025

January, 2025

How Jessica Chan, Perplexity’s one-person team tasked with building relationships with publishers, gets it done
Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking lit...

Marketing in limbo: the long shadow of TikTok’s turbulence
For 14 hours on January 19, 2025, TikTok disappeared from the U.S., plunging marketers into a state of collective panic. The app, once synchronized with teenage dance crazes and meme culture, had beco...

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
For all the dollars advertisers have been shoveling into retail media networks, marketers are starting to scrutinize the industry’s latest shiny object a bit harder. The pitch of RMNs was their firs...

Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector
The world of audio hasn’t exactly been a hotbed of innovation and wild growth, despite the ubiquity of streaming audio and podcasting — two areas that have enjoyed a steady climb in ad revenue sin...

Elon Musk Withdraws Support for Roger Ver’s Pardon Amidst Extradition Proceedings
Roger Ver, a leading crypto advocate and early Bitcoin investor, is facing serious legal challenges as he pleads with President Donald Trump to intervene in his case. He is most popularly known...

Robert Kiyosaki: Bitcoin, Gold, and Silver Are Pushing the US Dollar Into “Hiding”
Robert Kiyosaki, author of the Rich Dad Poor Dad series, highlighted two key economic principles that give Bitcoin (BTC) power over the US dollar: Gresham’s and Metcalfe’s. Furthermore, Kiyos...

I tried this pod coffee maker and I'm never going back to my Keurig
The Bruvi Brewer is a pod-style coffee maker that’s sleek and thoughtfully designed, and it also makes surprisingly flavorful coffee and espresso....

You'll never do crunches again — after spending 10 minutes on these three kettlebell ab exercises
You don't need crunches to build a stronger core, just try these three kettlebell ab exercises designed by a functional training coach....

Samsung Galaxy S25 Edge — I've got 7 big questions about this super hyped phone
Samsung has told us that it's working on a Galaxy S25 Edge, but we don't know much else about the phone. Here's what I'm hoping to figure out before the S25 Edge arrives....

7 top new TV shows to stream this week on Netflix, Hulu and more (Jan. 27-Feb. 2)
Our top TV picks this week include 'The Recruit' and 'Mythic Quest'...

January

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B&T Television

January