Thursday, January 30, 2025

How publishers are choosing which LLMs to use
Publishers that want to experiment with using generative AI technology to build products and features like creating chatbots and analyzing data have to evaluate which large language models best fit th...

Fragmentation comes to search advertising as marketers grapple with shifting search behavior
The search advertising landscape is poised to undergo a seismic shift this year, driven by the rise of AI-powered search platforms like Perplexity AI and search ads on social platforms like TikTok. An...

Remote work is now the top requested workplace accommodation
This story was first published by Digiday sibling WorkLife The ability to work remotely was the most requested workplace accommodation last year, according to a survey from AbsenceSoft, a platform ...

How ad curation is maturing
The concept of ad curation may appear to be a nebulous one. Still, in the contemporary phase of the $750 billion digital advertising industry’s maturation, it has come to represent control: who owns...

Media Briefing: The Financial Times’ AI paywall is improving subscriber metrics, but not lifting conversions yet
The Media Briefing this week features an interview with the Financial Times’ Fiona Spooner, managing director of the FT’s Consumer Revenue Group, on how their AI-powered paywall has led to an incr...

Tesla’s Bitcoin Holdings Boost Q4 Earnings by $600 Million With New Accounting Rule
Tesla saw a boost in its financial performance in the fourth quarter of 2024, thanks in part to its Bitcoin holdings. The company reported a $600 million gain due to a change in accounting rules. T...

Illinois and Indiana Move to Establish Strategic Bitcoin Reserves
Illinois and Indiana have introduced bills to establish a Strategic Bitcoin Reserve. They join a growing list of US states exploring Bitcoin as a financial asset. While Illinois aims to create a ...

I tried this thermal camera to make my nighttime driving safer — and it's a game changer
I've been testing out the Thermal Master NV300 Max to see how well it can make nighttime driving safer and easier for me....

How to watch 'The Apprentice' season 19 online for free — stream from anywhere
Here's how to watch 'The Apprentice' season 19 online and stream episodes for free no matter where in the world you are, with 18 new candidates hoping to be hired....

iPhone SE 4 rumors paint an exciting picture — and that has me worried
The iPhone SE 4 is rumored to be getting a lot of big improvements – so many that I'm worried it may affect the price that makes this phone so appealing....

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B&T Television

Thursday, January 30, 2025

January