December, 2024

December, 2024

Bitcoin hits historic $100,000 price level as 1,000 sats now equal $1
For the first time, Bitcoin has surpassed the $100,000 mark, pushing its market capitalization to $2 trillion. This milestone follows a series of new all-time highs over the past few weeks, fueled by ...

Cardano’s Hydra shatters 1 million TPS during virtual Doom tournament
Cardano’s Layer-2 protocol Hydra reached a significant milestone of surpassing 1 million transactions per second (TPS) during its Doom gaming tournament. On Dec. 4, Charles Hoskinson, the founder of...

Bitcoin Price Shatters $100,000 As Top Crypto Asset Explodes on Wall Street, Bursts Into Washington, D.C.
Bitcoin has now surpassed $100,000 as Wall Street sinks its teeth into the top digital asset. The price of BTC has jumped to a high of $101,349 at time of publishing, up 5.5% in the last 24 hours. BT...

Cinema ad firms – save one – consolidate their programmatic offerings
As the movie business struggles to return to pre-pandemic box office attendance levels, a few of the cinema ad firms are collaborating to make their inventory available programmatically. Screenvi...

How gaming firm Overwolf quietly became one of the major players in gaming advertising
As marketers grow wiser about the multitude of ways to reach gamers, gaming company Overwolf’s focus on owned-and-operated gaming properties has helped grow the company into one of the industry’s ...

Media Briefing: Publishers’ strategy on Bluesky is TBD
This week’s Media Briefing looks at publishers’ strategy on Bluesky (or lack thereof) and how that compares to what they’re doing on X and Threads. Bluesky and Threads are “small potatoes�...

Programmatic marketers sound off on impact of AI-driven ad buys
When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally be toward the tip of the spear. After all, their roles originated as machines di...

A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
The curation buzz is no longer just talk — it’s shaping the market, especially in M&A. Case in point: Experian snapping up Audigent. The data broker announced the deal yesterday, but stayed tig...

Ongoing Salt Typhoon Hacking Campaign Targets Americans’ Call Record Metadata
Chinese hacking group Salt Typhoon reportedly has stolen the call record metadata of a “large number” of Americans. The metadata was taken in a broad and ongoing attack on America’s telecommunic...

DigiFi Adds ValidiFI’s Credit Risk Solutions to Automated Digital Lending Platform
ValidiFI and DigiFi have partnered to provide lenders with automated, streamlined credit decisioning. In a new strategic integration, ValidiFI’s credit risk solutions will be added to DigiFi’s aut...

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B&T Television

March