Media Briefing: Publishers’ strategy on Bluesky is TBD

This week’s Media Briefing looks at publishers’ strategy on Bluesky (or lack thereof) and how that compares to what they’re doing on X and Threads.

• Bluesky and Threads are “small potatoes” in terms of their role as traffic referrers.
• The Verge’s paywall, BuzzFeed’s debt, Amazon wooing publishers and more.

Another day, another new social media platform to test.

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