December, 2024

December, 2024

Bitcoin Price Surges to a Milestone: $100,000
The price of a single Bitcoin rose to six figures for the first time, an extraordinary level for a 16-year-old cryptocurrency once dismissed as a sideshow....

Cinema ad firms – save one – consolidate their programmatic offerings
As the movie business struggles to return to pre-pandemic box office attendance levels, a few of the cinema ad firms are collaborating to make their inventory available programmatically. Screenvi...

How gaming firm Overwolf quietly became one of the major players in gaming advertising
As marketers grow wiser about the multitude of ways to reach gamers, gaming company Overwolf’s focus on owned-and-operated gaming properties has helped grow the company into one of the industry’s ...

Media Briefing: Publishers’ strategy on Bluesky is TBD
This week’s Media Briefing looks at publishers’ strategy on Bluesky (or lack thereof) and how that compares to what they’re doing on X and Threads. Bluesky and Threads are “small potatoes�...

Programmatic marketers sound off on impact of AI-driven ad buys
When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally be toward the tip of the spear. After all, their roles originated as machines di...

A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
The curation buzz is no longer just talk — it’s shaping the market, especially in M&A. Case in point: Experian snapping up Audigent. The data broker announced the deal yesterday, but stayed tig...

Japanese Investment Firm Metaplanet to Raise ¥9.5B to Purchase More Bitcoin (BTC)
Japanese publicly listed firm Metaplanet reportedly aims to secure $62 million for acquiring more Bitcoin with its current holdings sitting at a substantial 1,142 BTC. If Metaplanet succeeds in its pl...

Decentralized Payment Infrastructure Provider cheqd Partners with ID Crypt Global
cheqd, a “decentralized” payment and trust infrastructure provider, has announced a partnership with ID Crypt Global, a digital identity and security company, to integrate identity and security so...

Cybersecurity Threats May Come from Unexpected Sources as AI-savvy Workers Could Perpetrate More Attacks – Report
When it comes to cybercriminals and threat vectors, “expect the unexpected.” Experian’s Data Breach Industry Forecast noted while sharing key predictions for 2025 covering a range of potential t...

Shiba Inu Developer Teases Shifu, the Latest Addition to Token Lineup
The Shiba Inu ecosystem is poised for another shake-up with the announcement of a new token, Shifu. The development, teased by Shiba Inu’s lead developer Shytoshi Kusama on X, signals an excitin...

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