November, 2024

November, 2024

This Solana Rival Is Looking Great Amid Bitcoin Pullback, Says Top Crypto Analyst
A closely followed crypto analyst says that one Solana (SOL) rival is exhibiting market strength despite Bitcoin’s (BTC) pullback to the lower $90,000 range. Pseudonymous analyst Pentoshi tells his ...

Inside the Stream: Box Office Plummets, Ad Experience Matters, Netflix’s Bundling Angle
Memorial Day weekend was a disaster for Hollywood, with approximately $128 million in box office, down 36% from 2023’s total, and the worst in decades. There are some specific reasons, such as the...

How playable ads are converting users and increasing ROI
Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention. Marketers, therefore, must chang...

3 Ways AI Moves B2B Tech From Reactionary to Anticipatory
Across B2B payments and technology, artificial intelligence is emerging as more than just another transformative technology. It’s becoming a compass for the future. For decades, the B2B ecosystem ha...

Stablecoins Hit Record $190 Billion on X-Border Payment Optimism
Stablecoins have achieved a record market value amid optimism about their use in cross-border payments. The market capitalization for the digital, dollar-pegged currencies has jumped 46% this year to ...

Temu and Shein’s Black Friday Marketing Heft Pressures Other Retailers
The marketing might of two online retailers might mean a bleak Black Friday for rivals. As Reuters reported Wednesday (Nov. 27), digital marketing spending by eCommerce firms Shein and Temu is ma...

UK’s FCA Seeks Comments on Streamlining Investor Protection Rules
The United Kingdom’s Financial Conduct Authority launched a consultation on proposals to transfer firm-facing requirements of the Markets in Financial Instruments Directive Organisational Regulation...

Luxury Brands Shed 50 Million Customers as Prices Climb
Luxury brands have shed roughly 50 million customers over two years as shoppers seek lower prices. A report Wednesday (Nov. 27) by The Wall Street Journal — citing data from consulting firm Bain�...

How True Religion’s Data-Driven Approach Powers Customer Loyalty and Holiday Campaign Success
To say True Religion, once a symbol of luxury in the early 2000s, has had its ups and downs in recent years would be an understatement. It faced a steep decline as consumer tastes and styles shifted a...

SoftBank Reportedly Eyeing $1.5 Billion OpenAI Stock Purchase
SoftBank reportedly wants to purchase $1.5 billion in OpenAI stock. It’s part of an effort by SoftBank Group CEO Masayoshi Son to strengthen the company’s stake in OpenAI and position it as an ...

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B&T Television

February