October, 2024

October, 2024

Amazon invests in Spotter, giving creators a path to bigger ecom
https://www.tubefilter.com/2024/10/30/spotter-amazon-partnership/...

Netflix Adds Universalâs Live-Action Films in Expanded Deal
https://www.bloomberg.com/news/articles/2024-10-29/netflix-adds-universal-s-live-action-films-in-expanded-deal...

A look at the publisher quandary over ad curation
Publishers are conflicted about curation — the not-new but en vogue practice of selectively packaging ad inventory from the open market. On the one hand, they see the upside: it promises to boost...

Why political organizers are turning to Roblox to stir up more votes
As the U.S. presidential election grows near, a national non-profit has partnered with Roblox developers for a voter registration drive that reached hundreds of thousands of the platform’s users. ...

Creators weigh content decisions and costs of election-driven marketing blackout
With the U.S. presidential election just days away, some agencies have advised clients and creators to pause their content until after the election. Others are scaling back on major ad campaigns durin...

AI Briefing: Concerns about misinformation grow on the eve of the U.S. elections
With just days before U.S. election, AI-generated political misinformation continues to fill online platforms with plenty of smoke. Reports this week reveal increasing chaos from AI and non-AI cont...

The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement
This State of the Industry report, sponsored by Locality, dives into how brands, agencies and media buyers are engaging with local advertising across CTV, streaming and broadcast TV, and how their all...

Sneak Preview: Cloudsplitting - Tackling Common Cloud Live Broadcast Workflow Challenges
On Tuesday, November 12, streaming industry consultant Nadine Krefetz will moderate the panel "Cloudsplitting: Tackling Common Cloud Live Broadcast Workflow Challenges." Some elements of streaming wor...

New Research Uncovers the Impact of Political Attitudes on TV Viewing
The results of a joint study between Hub Entertainment Research and the Advertising Research Foundation (ARF) fielded as part of Hub's annual "Decoding The Default" survey found significant difference...

X Games Chooses Frequency To Power FAST Channel for Global Live Events and Robust Content Library
Frequency today announces its Studio tool set is powering a new FAST channel for the action sports series X Games, supporting its launch into the streaming television market. Launching just in time fo...

January

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B&T Television

January