September, 2024

The cases for and against the CMO role
It’s that season again—when marketers grapple with the age-old question: Is the CMO still a key player in today’s business landscape, or just another relic of marketing’s perpetual debate? As ...

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s CMO Strategies series. The series analyzes key marketer strategies and challenges across leading marketing c...

Why Sam’s Club’s ad platform is banking on member data to attract advertisers
Subscribe: Apple Podcasts • Stitcher • Spotify The retail media network space is shaping up to be a competitive one. With countless retailers vying for ad dollars, which retailer gets the...

Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively
Holding companies are taking a more cohesive approach to pitch advertisers. Omnicom is the latest to make structure changes to solidify this shift. Last week, the holding company revealed a new s...

How publishers are experimenting with Reddit — even without a formal publisher program
While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presenc...

Bears Spooked: ORDI Price’s 23% Surge Causes $2.38 Million in Shorts Liquidations
ORDI’s price registered a notable rise at the beginning of the week as the broader crypto market experienced a slight recovery. However, in addition to the overall market trends, consistent supp...

SushiSwap’s New Meme Coin Launchpad Aims to Prevent Pump and Dump Challenges
SushiSwap, a decentralized exchange (DEX) operating across multiple blockchains, has announced a meme coin launchpad – Dojo. The DEX partnered with another platform, Goat Trading, to implement this ...

I tested a $149 neck pillow that’s also a Dolby Atmos surround sound system — and it’s mind-blowing
The OXS Satellite Neck Speaker is both a super comfortable neck pillow and an essential surround sound accessory for any PC gamer's setup....

5 best sci-fi movies on Prime Video right now
Five of the very best science fiction movies you can find on Prime Video right now....

I put 7 leading AI image generators to the test with the same prompt — here’s the winner
I put seven leading artificial intelligence image generators to the test on the same three prompts to see which performed best on prompt adherence, realism and text rendering....

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B&T Television

September, 2024

January