6 must-have features in any college laptop
It’s that time of year again, folks. Whether you’re a freshman heading off to college for the first time or a returning student, you’re going to need a good laptop that will last you through you...
Google phases out Smart Campaigns in favor of Performance Max
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns.
Why we care. This shift impacts advertisers using Google’s simplified campaign m...
Advanced analytics techniques to measure PPC
I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement.
I’ve been in digital marketing ...